Please contact me at ascii@markdearman.com
Nike Teamwear
Microsite design
Project
Showcase Nike Teamwear to clubs across the UK and generate interest in custom team kits. The outcome was a Flash microsite featuring this seasons brand imagery and kit offers. Work is now underway to add full ecommerce functionality to the site, and extend the teamwear offer to rugby and basketball clubs.
Role(s)
Design / Animation / Art Direction
URL
View archived project
Microsite design
Project
Showcase Nike Teamwear to clubs across the UK and generate interest in custom team kits. The outcome was a Flash microsite featuring this seasons brand imagery and kit offers. Work is now underway to add full ecommerce functionality to the site, and extend the teamwear offer to rugby and basketball clubs.
Role(s)
Design / Animation / Art Direction
URL
View archived project
Cutler and Gross
Website redesign
Project
Redesign of the global web presence for Cutler and Gross, using the web to showcase the current collection / season imagery. Over the last 30 years, Graham Cutler and Tony Gross turned eyewear from a medical necessity into a must-have fashion accessory. Based in Knightbridge, they are one of the most forward thinking opticians and sunglasses manufacturers in the world.
Role(s)
Design / Art Direction
URL
www.cutlerandgross.com
Website redesign
Project
Redesign of the global web presence for Cutler and Gross, using the web to showcase the current collection / season imagery. Over the last 30 years, Graham Cutler and Tony Gross turned eyewear from a medical necessity into a must-have fashion accessory. Based in Knightbridge, they are one of the most forward thinking opticians and sunglasses manufacturers in the world.
Role(s)
Design / Art Direction
URL
www.cutlerandgross.com
Kia Motors (UK)
Future Classics
Project
Update the concept cars section for Kia's UK site. Kia have recently changed their brand proposition to 'Designed to change your mind' in an attempt to shift perceptions of the brand and vehicles. Kia's concept cars are an integral part of this new positioning. The outcome was an immersive fullscreen Flash image / video gallery and data capture tool (launched via the website).
Role(s)
Design
URL
www.kia.co.uk/About-Kia/Kia-Concept-Cars.aspx
Future Classics
Project
Update the concept cars section for Kia's UK site. Kia have recently changed their brand proposition to 'Designed to change your mind' in an attempt to shift perceptions of the brand and vehicles. Kia's concept cars are an integral part of this new positioning. The outcome was an immersive fullscreen Flash image / video gallery and data capture tool (launched via the website).
Role(s)
Design
URL
www.kia.co.uk/About-Kia/Kia-Concept-Cars.aspx
Peugeot
407 campaign
Project
Through-the-line brief including the advertising proposition, photo and video shoot, website and rich media advertising to help relaunch the 407 models in the UK. The concept is based on the emotional response people have to objects of desire. The outcome was a virtual showroom, where the user can experience the 407 range and inspect every aspect of the vehicles, inside and out.
Role(s)
Proposition / Design / Art Direction
URL
View archived project
407 campaign
Project
Through-the-line brief including the advertising proposition, photo and video shoot, website and rich media advertising to help relaunch the 407 models in the UK. The concept is based on the emotional response people have to objects of desire. The outcome was a virtual showroom, where the user can experience the 407 range and inspect every aspect of the vehicles, inside and out.
Role(s)
Proposition / Design / Art Direction
URL
View archived project
Orange
Orange.com redesign
Project
Website redesign for Orange.com (global). Interactive and engaging site to enhance Orange's global online identity, encouraging users to explore the site and enjoy the brand experience. The outcome was an immersive 3D environment – where the user can learn about the company's history, current operations and future ambitions.
Role(s)
Design / Animation / Art Direction
URL
View archived project
Orange.com redesign
Project
Website redesign for Orange.com (global). Interactive and engaging site to enhance Orange's global online identity, encouraging users to explore the site and enjoy the brand experience. The outcome was an immersive 3D environment – where the user can learn about the company's history, current operations and future ambitions.
Role(s)
Design / Animation / Art Direction
URL
View archived project
Triumph Motorcycles
Clothing section
Project
Design a clothing range section for Triumph. The outcome was a content managed multi-lingual Flash application. An online clothing boutique where users can closely inspect the quality craftsmanship of the garments, admire the detail and find out where to purchase the products.
Role(s)
Design / Art Direction
URL
www.triumph.co.uk/uk/Clothing.aspx
Clothing section
Project
Design a clothing range section for Triumph. The outcome was a content managed multi-lingual Flash application. An online clothing boutique where users can closely inspect the quality craftsmanship of the garments, admire the detail and find out where to purchase the products.
Role(s)
Design / Art Direction
URL
www.triumph.co.uk/uk/Clothing.aspx
Kia Motors (UK)
Design my KIA
Project
Create an accessories section for Kia's aftersales devision. The outcome was a content managed Flash application. An online configurator where users can browse / select accessories, find out how much the configuration will cost and where they can purchase the items from a local dealer.
Role(s)
Design
URL
www.kia.co.uk
Design my KIA
Project
Create an accessories section for Kia's aftersales devision. The outcome was a content managed Flash application. An online configurator where users can browse / select accessories, find out how much the configuration will cost and where they can purchase the items from a local dealer.
Role(s)
Design
URL
www.kia.co.uk